Confirmation bias in design

Summary: Confirmation bias is the tendency to preferentially seek out or believe data that confirms your expectations. For example, thinking that one part of the UI is well designed and another is bad, might you give more weight to observations of usability test participants having trouble with that second feature.

1. What is a confirmation bias example?
2. What is confirmation bias in UX?
3. How do you avoid confirmation bias in UX design?
4. What are biases in design?

What is a confirmation bias example?

Example: Confirmation bias During presidential elections, people tend to seek information that paints the candidate they support in a positive light, while dismissing any information that paints them in a negative light.

What is confirmation bias in UX?

Summary: People tend to prefer information that confirms their existing beliefs and to undervalue information that contradicts their beliefs. With the appropriate research methods, the confirmation bias can be recognized and avoided in UX design.

How do you avoid confirmation bias in UX design?

Always define multiple segments of users based on their demographics and interests. Get feedback from a diverse audience and it will help you to collect unbiased input. Also, it will make it easier to challenge your own assumptions and hence reduce the chance of confirmation bias in the design process.

What are biases in design?

As we grow we realize that not everything is supposed to be the way we think and make the perception about. This is called “Bias” in design. As a designer we need to focus on the goal to connect with the user without getting affected with any of the factors of our mind or someone else's thoughts.