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- What are the 4 aspects of a customer empathy map?
- What does an empathy map show?
- Why do we need empathy map in design thinking?
What are the 4 aspects of a customer empathy map?
Traditional empathy maps are split into 4 quadrants (Says, Thinks, Does, and Feels), with the user or persona in the middle. Empathy maps provide a glance into who a user is as a whole and are not chronological or sequential.
What does an empathy map show?
An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has gained much popularity within the agile community.
Why do we need empathy map in design thinking?
An Empathy Map is just one tool that can help you empathise and synthesise your observations from the research phase, and draw out unexpected insights about your user's needs. An Empathy Map allows us to sum up our learning from engagements with people in the field of design research.
