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Content precedes design. Design in the absence of content is not design, it's decoration. When taking a content-first approach, copywriters come up with the content and they hand it to the designers who then prepare a design layout that can contain all the content.
- What is more important content or design?
- Why should you plan your website content before its design?
- Why is content-first important?
- What is the difference between content and design?
What is more important content or design?
People don't buy based purely on design, it's all about what you want to say and what is actually on your website. Content is the most valuable thing to produce and put online, after all. Design helps to emphasise the content, by helping with performance and reaching objectives for your business.
Why should you plan your website content before its design?
Creating and developing content ahead of a website design will help you organize all those creative thoughts and brainstorms into usable work product. Crafting a solid outline for the content will help the design team and the creative team get on the same page regarding the focus of the website.
Why is content-first important?
By creating content models early in the design phase, you can create a realistic sense of what content will be needed, and can give content authors a head start — instead of delivering them a built website and telling them to come up with some copy that fits.
What is the difference between content and design?
The primary distinction between content and design is that the immediacy of the impact differs; design has an instant impact on a customer's opinion, while content has more of a slow, cumulative effect.
