Content Gating - Paywall Experience

1. What is content gating?
2. Does gated content still work?
3. Is gated content good?
4. Does gated content Hurt SEO?

What is content gating?

Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user's name and email address or might demand more details, typically about their jobs and organizations.

Does gated content still work?

A simple gated content campaign might look something like this. Lately, more and more B2B marketers find this approach is no longer working. However, that doesn't mean gated content is no longer useful. It might just be time to rethink the customer journey and where the gated content should sit.

Is gated content good?

Ultimately, gated content is meant to generate leads that you can nurture into prospects through your marketing efforts while ungated content is meant to increase traffic and improve trust with your audience. Both types of content are valuable and should be included in your content marketing strategy.

Does gated content Hurt SEO?

There is no SEO value in gated content because it is not visible to search engines.