Content

Content style guide

Content style guide
  1. What is a content style guide?
  2. Why have a content style guide?

What is a content style guide?

A content style guide is a set of content rules that keeps the tone of voice and other elements of brand voice consistent across pieces of content, regardless of who creates it.

Why have a content style guide?

A content style guide helps UX writers and content designers to keep the voice, tone, and messaging consistent across all platforms. Most guides include both general advice about language use and specific instructions that are company or product specific.

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