Content voice and tone

1. What is content tone?
2. What is content voice?
3. What is voice and tone in social media?
4. What is voice and tone?

What is content tone?

Essentially, the tone is how your content is written. It should illustrate how you feel about the subject being written, as well as how you want your readers to feel. For example, you could want them to be informed or maybe inspired, or you could want them to laugh or be entertained.

What is content voice?

Your content voice is your verbal identity.

Just as logos and colors are part of your visual identity, voice is all of the elements of your verbal identity, including the style of language that you use and tone that you take on. It's like your digital fingerprint. It should be: Unique and recognizable.

What is voice and tone in social media?

Voice: Your brand personality described in an adjective. For instance, brands can be lively, positive, cynical, or professional. Tone: A subset of your brand's voice. Tone adds specific flavor to your voice based on factors like audience, situation, and channel.

What is voice and tone?

A well-crafted voice communicates personality and values — it's a distilled representation of an author or organization. Tone is more like attitude — the emotional context of a piece. It can be helpful to think of authorial tone as analogous to a person's tone of voice.