Conversion drop-off by switching sites

1. What causes drop in conversion rate?
2. Why is my conversion rate dropping Google ads?
3. What is site conversion?

What causes drop in conversion rate?

One of the most common reasons for a drop in conversion rate is a change in traffic sources. For example, if you've started running ad campaigns on a new platform or targeting a different audience, it's possible that you're not getting as high-quality traffic as you were before.

Why is my conversion rate dropping Google ads?

If your conversions decreased at the same time your average ad position also lowered, then you might just be receiving less clicks due to higher competition. Your competition might have increased their bid and pushed you further down the SERPs causing your conversions to go down.

What is site conversion?

A website conversion happens when a user completes a desired action on your website, like making a purchase or filling out a contact form. Every business website is built to generate conversions.