What is the reason for low conversion rate?
A low conversion rate could point to either of these problems: Your site and landing page design is making it difficult or inefficient to complete tasks. Your offer is off base (too expensive or not valuable enough to your audience)
How do you know if a conversion rate is good?
If 6% of your website visitors join your mailing list or make a purchase, your website is 6% effective. But here's the thing: That's actually very good. In fact, a “good” website conversion rate falls between 2% and 5% across all industries.