Personas

Creating personas with different roles

Creating personas with different roles
  1. Are roles and personas the same?
  2. What are the 3 categories of user personas?

Are roles and personas the same?

Roles do not resemble real people. They define a collection of characteristic needs, interests, expectations, and behaviors in relation to a product/service. Personas on the other hand are figurative models that resemble real customers, even down to photos, background information, and personal history.

What are the 3 categories of user personas?

3 Persona Types: Lightweight, Qualitative, and Statistical.

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