What is mobile CTA?
A call-to-action (CTA) button is an interactive element of any user interface both web and mobile: its major aim is to induce people to take certain actions that present a conversion for a particular page or screen, for example, purchase, contact, subscribe etc.
What is CTA label?
A call to action (CTA) is a prompt on a website that asks users to perform an action like signing up for a newsletter, downloading a demo, or buying a product. A CTA can appear as a clickable button or as hyperlinked text, and is often seen in a pop-up form or directly on the page.
What should I put on my CTA?
You should absolutely always include a CTA button on your ad campaigns in addition to using a CTA in the headline and/or description copy, too. Users intuitively are more likely to click when they see that button prompting them to take action without even realizing it.