Button

CTA-button in header-hierarchy to make the CTA more accessible

CTA-button in header-hierarchy to make the CTA more accessible
  1. How do I add a CTA button to my header?
  2. Where do you put the CTA button?
  3. Does a CTA have to be a button?

How do I add a CTA button to my header?

Go to the Appearance → Widgets or in the customizer select Widgets. Find a suitable 'sidebar' position defined in the theme for a CTA button. Usually they the sidebars in the header are named Header or Navigation. Place a Text widget to the desired sidebar and insert the button shortcode.

Where do you put the CTA button?

Call-to-action buttons placed towards the bottom or to the right of content often outperforms alternative placements. Most importantly, never force users to backtrack in order to click a button – CTA buttons should appear in appropriate places that align with a user's experience.

Does a CTA have to be a button?

In digital marketing this can take the form of the text on a button (a CTA button) or a web link and in email campaigns CTAs are often links to a webpage where the user can take further action.

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