- Does above the fold matter?
- What is considered above the fold?
- Is it OK to design below the fold?
- What is above the fold ads?
- What is the fold on a landing page?
Does above the fold matter?
Studies have shown that 80% of time spent on a site is spent above the fold. As visitors scroll further down the page, their attention span shortens, and they lose interest resulting in lower time on site and higher bounce rates.
What is considered above the fold?
Above the fold for a website refers to the content a viewer sees before they scroll down. It's prime real estate that receives the most attention from your visitors because it's the first thing they see, which is why it should immediately pull the reader in.
Is it OK to design below the fold?
Below the fold content is hidden to the user when the page first loads and if they leave the page before scrolling, they will never see it. Data indicates that the placement of ads and content below the fold on a webpage dramatically reduces its likelihood of being viewed.
What is above the fold ads?
"Above the fold", or the top fold of the page, refer to the portion of the page a user can see without scrolling down.
What is the fold on a landing page?
The “fold” of a website is considered to be at the bottom of the screen. Anything above the fold is immediately visible to the reader as soon as the page loads and anything below the fold requires scrolling.