What does consistent design mean?
Consistency in design is about making elements uniform — having them look and behave the same way. We often hear designers talk about consistent navigation, consistent page layouts, or consistent control elements. In each case, the designer is looking for a way to leverage the usability by creating uniformity.
Why are platform conventions important?
Reduce Learning
Further, establishing design norms like following platform conventions allow users to complete new tasks without having to learn a whole new toolset. This may sound like a simple concept, but there are many examples out there that exhibit a lack of consistency in their designs.