Design thinking history

1. Who invented design thinking?
2. When did design thinking originate?
3. How did design thinking originate?
4. Did IDEO invent design thinking?

Who invented design thinking?

Cognitive scientist and Nobel Prize laureate Herbert A. Simon was the first to mention design as a way of thinking in his 1969 book, The Sciences of the Artificial. He then went on to contribute many ideas throughout the 1970s which are now regarded as principles of design thinking.

When did design thinking originate?

The origins of design thinking lie in the development of psychological studies on creativity in the 1940s and the development of creativity techniques in the 1950s. The first notable books on methods of creativity are published by William J. J. Gordon (1961) and Alex Faickney Osborn (1963).

How did design thinking originate?

Design thinking is created not only because Tim Brown coined the word that became a buzzword. There's a logical reason to it. Design thinking is created because big corporation lack the ability to be creative and on extreme cases, aren't able to create new products and services that meet unmet needs of their customers.

Did IDEO invent design thinking?

IDEO is often credited with inventing the term design thinking and its practice.