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What is a persona development?
In marketing your business or designing a product or service, Persona Development is the task of creating a representation of different types of people who will interact with your product or service. These are generally fictional characters that may possibly use your business, brand, website or product.
What are the 4 personas?
Competitive, Spontaneous, Humanistic, and Methodical are the four types of online purchasing personas. Knowing how each persona thinks and acts could help you exponentially when creating your online strategy.
