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Personas and archetypes are functionally the same. They represent the same data and insights about our users' behaviors, attitudes, goals, and pain points. The difference between them is that personas have a human face, with a name and biographical information, whereas archetypes take the form of an abstraction.
- What is an archetype in UX?
- What are examples of personas?
- What is an archetype example?
- What is in archetype?
What is an archetype in UX?
Quick Definition
Archetypes and personas are visual documents representing a group of users of a product or service based on UX research that typically based on the users' behaviors, goals, and pain points.
What are examples of personas?
In the business world, a persona is about perception. For instance, if a businessman wants others to think that he is very powerful and successful, he might drive a fancy car, buy a big house, wear expensive clothing, and talk down to people that he thinks are below him on the social ladder.
What is an archetype example?
The most famous example of an archetype is the Hero. Hero stories have certain elements in common – heroes generally start out in ordinary circumstances, are “called to adventure,” and in the end must confront their darkest fear in a conflict that deeply transforms the hero.
What is in archetype?
An archetype is a universally understood symbol or term or pattern of behavior, a prototype upon which others are copied, patterned, or emulated. Archetypes are often used in myths and storytelling across different cultures.
