Itqualityassurance
- Which of the following makes for an effective display ad?
- What is CPM bidding for advertisers quizlet?
- What are the different types of advertising quizlet?
- When placing an online display ad based on the ad will appear on webpages that use a particular search keyword?
Which of the following makes for an effective display ad?
An effective display ad must attraction attention, communicate a value proposition, and invite some type of action.
What is CPM bidding for advertisers quizlet?
CPA (Cost per Acquisition) bidding enables advertisers to pay only when their advertisements result in successful conversions. CPM (Cost per Mile) is the payment method of traditional advertising.
What are the different types of advertising quizlet?
Display advertising, classified advertising, classified display advertising, and special advertising. What are the 4 types of direct mail? Consumer publications that appeal to a wide variety of people.
When placing an online display ad based on the ad will appear on webpages that use a particular search keyword?
Keyword targeting: Placing online display ads based on keywords is similar to running search ads but instead of an ad showing up when someone searches for one of the selected keywords, it shows up on the webpages that use the selected keyword.
