Itqualityassurance
- How do you display discount price?
- How do you present a customer discount?
- Why is discount important for eCommerce?
How do you display discount price?
For example, a $20 item discounted to $15 should display “25% off” (and not “$5 off”), whereas items priced above $100 should generally display the discount in absolute numbers; for instance, a $1,000 item discounted to $900 should display “$100 off” (and not “10% off”).
How do you present a customer discount?
Personalize the copy: Make sure your target segment know the offer is exclusive to them. This makes the message and offer more relevant which will increase conversions. Give people a reason for your discount: If you want people to accept your discount, give them a reason.
Why is discount important for eCommerce?
Simply put, an eCommerce discount is the online version of an in-store “sale” or promotion. Discount pricing is used by e-commerce brands as a way to boost sales. By lowering prices or offering promotional deals, customers are more likely to make purchases.
