Itqualityassurance
What is the best discount percentage?
The most common way to offer a discount is with a percentage based discount. Online retailers use small discounts (5-10% off), larger discounts (15-25% off) as incentives to purchase. It's also common to see brands discount 50% or more to clear out old and excess inventory.
Is 20% a good discount?
20% off has a nice ring to it. Customers can work out how much they are saving in real terms. It's a good discount without being incredibly generous. To a certain extent, the same is true of the slightly less popular 33% category.
Why do discounts work?
Most discounts work on the principle of urgency, as the discounts are only available for a specific period of time. If people don't buy the product now, at the discounted price, they're likely to miss out on saving some money. There is urgency involved. That anticipation of missing out is exactly why discounts work.
