Itqualityassurance
- Are product reviews useful or not?
- Why are reviews important for products?
- How many reviews do you need on a product?
Are product reviews useful or not?
The online reviews left by customers can help businesses develop more effective marketing plans. Product reviews can help build trust with potential customers. Reviews encourage word-of-mouth marketing for your brand and products or services. Reviews can be helpful for learning about problems with a given product.
Why are reviews important for products?
Online reviews directly influence the buying decisions of your target market. According to one study, having as few as five reviews makes products 270% more likely to sell compared to products with no reviews. Products with five reviews are 270% more likely to sell than those with zero reviews.
How many reviews do you need on a product?
Products are 270% more likely to sell with as few as five reviews—however, one study found that shoppers want to see at least 40 reviews to justify an average star rating. So, while you don't need a review from every single customer, the more you can secure, the better.
