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They found that, for both short and long surveys, including a progress bar at the top of the survey with the percent complete increased drop-off rates compared to surveys without any progress bar. However, progress bars shown at the bottom of the page improved completion rates relative to surveys with no progress bars.
- Are progress bars effective?
- Should you show a progress bar on surveys?
- Why are progress bars important?
Are progress bars effective?
Are progress bars effective? Progress bars can be extremely effective in letting the respondent know how much of the survey they have left. However, progress bars can deter respondents from finishing surveys because they see how much more they have to complete.
Should you show a progress bar on surveys?
Advantages of using a progress bar in surveys
Higher completion rate: People stay motivated when they see that they are making progress. It leads to a higher completion rate and overall better results. Without a progress bar, there is no way survey takers can know how long the questionnaire will be.
Why are progress bars important?
Progress bars have a single purpose – to inform the respondent on approximately how much more time it might take to finish the survey. This single most important element can greatly add to the success of your market research.
