Do users instinctively scroll on an app screen with content below the fold?

1. What is below the fold on a website?
2. Is above the fold still relevant?
3. How do I make users scroll down my page?
4. What is scrolling fatigue?

What is below the fold on a website?

What is below the fold? The term 'below the fold' refers to the portion of a webpage that a user must scroll to see. A holdover from newspaper publishing, the term 'below the fold' was coined when there was an actual physical fold in the middle of the page.

Is above the fold still relevant?

The simple answer is yes, but not for the same reasons it once was. When it comes to the design of your website, you do need to place extra attention above the fold, but only in the sense that the top of your page should clearly explain your value proposition and also entice users to continue scrolling.

How do I make users scroll down my page?

Give Users a Visual Cue

Sometimes the best way to make users scroll is to directly ask them to do it. Simply inform users that most of the content is available below the fold. A subtle visual cue, such as an arrow pointing off-screen or a text “scroll down”, can inform users that most of the content is available below.

What is scrolling fatigue?

Scrolling fatigue happens when someone becomes frustrated, bored or tired with the content in front of them. The zombie scroller is the perfect example of scrolling fatigue, as is the person who quits because the content was just too long or uninteresting to engage with.