Itqualityassurance
- What is the right amount of choice?
- How many choices should you give a customer?
- Do consumers want more choice?
What is the right amount of choice?
According to a study in the journal, Natural Human Behavior, researchers at Caltech determined that “somewhere between 8 to 15” is the optimal number of choices. Some may argue that fewer choices are preferable, while others may suggest that it depends on the type of decision that you are making.
How many choices should you give a customer?
The retailer has found the magic number of choices to be two or three, but no more. If a salesperson offers a customer more than one item, it demonstrates that the salesperson is an expert in the product and has actively listened to the customer's needs.
Do consumers want more choice?
And consumers like the promise of choice: the greater the number of options, the greater the likelihood of finding something that's perfect for them. In short, they believe that having more choice gives them more power and satisfaction.
