Do Users Take Product Tours?

1. Are product tours worth it?
2. Do product tours work?
3. What are product tours?
4. How many steps are in a product tour?

Are product tours worth it?

Great product tours help increase product adoption, activation, and retention. Think of them as a helping hand, guiding new users through a product or app while introducing key features and benefits.

Do product tours work?

Great product tours set users up for long-term engagement and increase the odds of product activation, product adoption, and user retention. If you want to keep new users as customers, your product has to work seamlessly from the start —and there's no better retention mechanism than a stellar product tour.

What are product tours?

Product tours are in-app tutorials that guide new users through an app, website, or SaaS tool's user interface (UI) and key features. Also known as product walkthroughs, they help companies simplify their user onboarding process.

How many steps are in a product tour?

The best product tours tend to be simple. In fact, including as little as five clear steps or fewer in your onboarding flow is usually ideal. Users may not finish product tours that are too long or complex, which means they're not getting clued into the functionality that could help them the most.