Why is it important to collect and analyze data?
Effective data collection and analysis will allow you to direct scarce resources where they are most needed. If an increase in significant incidents is noted in a particular service area, this data can be dissected further to determine whether the increase is widespread or isolated to a particular site.
What data should you collect about users?
This includes preferences, personally identifiable information like name, mailing address, email, social accounts, billing data, and more. This type of data can be obtained through forms on your site, by issuing surveys, or by asking users to share data from other profiles they might maintain online.