Do you use Personas? [closed]

1. Should we use personas?
2. How are personas used?
3. Do user personas have to be real people?
4. How to do user personas?

Should we use personas?

Personas help designers to create understanding and empathy with the end-users. Thanks to personas designers can: Gain a perspective similar to the user. Creating user personas can help designers step out of themselves and recognize that different people have different needs and expectations.

How are personas used?

The purpose of personas is to create reliable and realistic representations of your key audience segments for reference. These representations should be based on qualitative and some quantitative user research and web analytics. Remember, your personas are only as good as the research behind them.

Do user personas have to be real people?

Personas do not describe real people, but you compose your personas based on real data collected from multiple individuals. Designers should always create personas from observations about real users, personas should never be invented out of your assumptions about your users.

How to do user personas?

A user persona is a semi-fictional character based on your current (or ideal) customer. Personas can be created by talking to users and segmenting by various demographic and psychographic data to improve your product marketing.