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Why is site structure important?
Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search engines with your site's structure.
How does website structure affect SEO?
The best URL structures should be easy to read by a user and a search engine and contain target queries, so they are content-rich. Effective structures replicate logic across your whole website and submitting an XML sitemap to search engines with all of the most important URLs you want to rank for also helps.
Does website affect SEO?
Web design affects user experience, but it also affects search engine rankings. Poor web design practices lower your SEO rank, showing your site lower in search. That has a direct effect on your business's bottom line, which is why it's so important to invest in SEO-focused web design from the start.
