Does URL structure really matter to users?

#1 URL Structure Does Matter A good URL structure not only lets the user know what your page is about, it also helps rank your site. We've all seen it, after searching google for whatever reason, you find that article you were looking for.

1. Is URL structure important?
2. Does Google care about URL structure?
3. Is URL structure a ranking factor?
4. Why does the URL matter?

Is URL structure important?

URL structures tell Google what different pages of the website are about and how they relate to each other. Internal linking (links to pages within your site) helps with this too.

Does Google care about URL structure?

Google does care about URL construction. Your potential visitors care even more than Google does. So next time, do not forget your URL permalink and use these SEO URL tips to create an SEO-friendly URL.

Is URL structure a ranking factor?

URLs are a minor ranking factor search engines use when determining a particular page or resource's relevance to a search query. While they do give weight to the authority of the overall domain itself, keyword use in a URL can also act as a ranking factor.

Why does the URL matter?

URLs are a good way to signal to a potential site visitor what a page is about. The proper use of URLs can help improve click-through rates wherever the links are shared. And keeping URLs shorter makes them user friendly and easier to share.