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What is automated bidding in DV360?
Automated bid strategies optimize your line item's bid based on the likelihood that: An impression will lead to a chosen outcome (a click, conversion, view, etc.). An impression is available at an optimal price (compared to the market).
What is Google automated bidding?
Google Ads automatically sets bids for your ads based on that ad's likelihood to result in a click or conversion that helps you achieve a specific goal for your business. Different types of automated bidding strategies can help you increase clicks, visibility and conversions.
What is CPM in DV360?
In Display & Video 360, the bid price you specify will be used to determine how much Display & Video 360 can spend to win any individual impression for a line item. Since bid prices are specified in CPM (cost per mille), the actual bid price Display & Video 360 will use will be: CPM bid / 1000.
