Product

Ecommerce Improve product discoverability

Ecommerce Improve product discoverability
  1. What is product discovery in eCommerce?
  2. What is product discoverability?

What is product discovery in eCommerce?

No matter how your customers go about online shopping, though, there's a way to make it easier for them and increase your sales in the long run. Let's start with product discovery. It's a process that takes place in an online store – when someone visits it and finds a product he or she wants to buy.

What is product discoverability?

The ability for a product to be found on Amazon. Amazon focuses on search engine result on products rather than sellers of the products. Key areas of discoverability include keyword research terms, inventory management, Amazon BSR, and PPC advertising.

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