Itqualityassurance
- What are the benefits of using a URL shortener?
- Does URL shortening affect SEO?
- What is the disadvantage of URL shortener?
- Should you use shortened URLs?
What are the benefits of using a URL shortener?
An URL shortener ensures that you get the right messages out to your audience without taking up too much space in your social posts. Additionally, tools like Bit.ly: Make it easier to share your content: Simplified and branded URLs tell customers everything they need to know about your site.
Does URL shortening affect SEO?
Not only do shorter URLs rank better in search results, they are also far easier for users to type out and thus improve the user experience. In this blog, I'll explain why you should consider reducing the length and complexity of your URLs to optimise your website in line with SEO best practices.
What is the disadvantage of URL shortener?
Some URL shorteners are poor for gaining traction and shareability. They may appear as spam, especially for garnering more attention.
Should you use shortened URLs?
Using link shorteners also creates accessibility issues. Most link-shortening tools produce links which are a random mix of letters and numbers that tell users absolutely nothing about the content of the link, or where it is hosted. That's another user trust issue: people like to know where they're going.
