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What makes an effective banner ad?
A successful banner ad should be eye-catching. It often relies on images or other media. Any text needs to be short and tightly focused. Animation, GIFs, and video can also make viewers more likely to pay attention to or even click on your ad.
Are banner ads still effective?
BANNER ADVERTISING: THEY STILL WORK
The key to demonstrating results with banner ads is to know your audience and to know the publisher and the website where the banner will sit.
What is banner ad strategy?
Banner ads can be static or dynamic ads that are strategically positioned on a website to capture consumers' attention. Through banner advertising, brands can promote their brand as well as encourage viewers to visit the brand's website.
