Email address checkout - abandon cart emailers

1. What type of email is an abandoned checkout email?
2. Do abandoned checkout emails work?
3. What do I do with abandoned cart emails?

What type of email is an abandoned checkout email?

An abandoned cart email is an email sent to customers who have added products to their shopping cart but failed to check out. The email acts as a friendly reminder to consumers who may have been distracted and never checked out.

Do abandoned checkout emails work?

Abandoned cart emails are emails that are sent to re-engage shoppers who left items in their carts without completing checkout. According to research on 500 leading global brands, 44.1% of abandoned cart emails are opened almost a third of clicks on abandoned cart emails (29.9%) lead to a recovered sale.

What do I do with abandoned cart emails?

Abandoned cart emails are sent to customers who have added products to their cart but failed to check out. It's remarkably effective as a sales recovery tactic. According to SaleCycle, nearly half of all abandoned cart emails are opened and over a third of clicks lead to purchases back on site.