Email as a service, should I send verification emails on signup?

1. Should you require email verification?
2. When should you verify email?
3. What is an email verification service?

Should you require email verification?

Real customers start with real emails - and the use of email validation is still the most effective way to ensure the collection of quality data. When you verify email addresses your email marketing is more effective, fraud prevention is improved and the ability to protect your sender reputation increases.

When should you verify email?

An email verifier, or email checker, is a tool to validate that an email address exists and can receive emails. Verifying is important before contacting new recipients to avoid bounces and protect your sender's reputation.

What is an email verification service?

Email verification is a service that identifies possible spam traps and other email address discrepancies before they're flagged by Internet Service Providers (ISPs) or Email Service Providers (ESPs) and cause permanent damage to your reputation.