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What is empathy map with example?
An empathy map is a template that organizes a user's behaviors and feelings to create a sense of empathy between the user and your team. The empathy map represents a principal user and helps teams better understand their motivations, concerns, and user experience.
What is empathy map PDF?
The Empathy Map (EM) method can be used to describe personas. The EM's goal is to create a degree of empathy with the user so the product developing team starts to understand more deeply the users and become more aware of their real needs.
What do you put in an empathy map?
An Empathy Map consists of four quadrants. The four quadrants reflect four key traits, which the user demonstrated/possessed during the observation/research stage. The four quadrants refer to what the user: Said, Did, Thought, and Felt. It's fairly easy to determine what the user said and did.
