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What is an empathy map canvas?
An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has gained much popularity within the agile community.
What do they see in empathy map?
Essentially, an empathy map is a square divided into four quadrants with the user or client in the middle. Each of the four quadrants comprises a category that helps us delve into the mind of the user. The four empathy map quadrants look at what the user says, thinks, feels, and does.
Why do we use empathy in canvas?
An empathy map canvas helps brands provide a better experience for users by helping teams understand the perspectives and mindset of their customers.
