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What is empathy map template?
An empathy map canvas helps brands provide a better experience for users by helping teams understand the perspectives and mindset of their customers. Using a template to create an empathy map canvas reduces the preparation time and standardizes the process so you create empathy map canvases of similar quality.
What do you put in an empathy map?
An Empathy Map consists of four quadrants. The four quadrants reflect four key traits, which the user demonstrated/possessed during the observation/research stage. The four quadrants refer to what the user: Said, Did, Thought, and Felt. It's fairly easy to determine what the user said and did.
What is empathy map PDF?
The Empathy Map (EM) method can be used to describe personas. The EM's goal is to create a degree of empathy with the user so the product developing team starts to understand more deeply the users and become more aware of their real needs.
