Empathy mind map

1. What is empathy mind map?
2. What should an empathy map include?
3. What is empathy map with example?
4. How does an empathy map look like?

What is empathy mind map?

An empathy map is a collaborative tool teams can use to gain a deeper insight into their customers. Much like a user persona, an empathy map can represent a group of users, such as a customer segment. The empathy map was originally created by Dave Gray and has gained much popularity within the agile community.

What should an empathy map include?

Empathy maps provide a glance into who a user is as a whole and are not chronological or sequential. The Says quadrant contains what the user says out loud in an interview or some other usability study. Ideally, it contains verbatim and direct quotes from research.

What is empathy map with example?

An empathy map is a template that organizes a user's behaviors and feelings to create a sense of empathy between the user and your team. The empathy map represents a principal user and helps teams better understand their motivations, concerns, and user experience.

How does an empathy map look like?

2. What does an empathy map look like? Essentially, an empathy map is a square divided into four quadrants with the user or client in the middle. Each of the four quadrants comprises a category that helps us delve into the mind of the user.