Example of personas that cater for and are expected to evolve over time

1. What are the 3 types of persona?
2. What are personas in design thinking?
3. Why are personas used during the design thinking process?

What are the 3 types of persona?

3 Persona Types: Lightweight, Qualitative, and Statistical.

What are personas in design thinking?

What is a persona? A persona is an archetype of a user that helps designers and developers empathize by understanding their users' business and personal contexts. By basing personas on user research, teams can avoid the pitfalls of designing for anecdotal, "fake," or extreme users.

Why are personas used during the design thinking process?

Creating personas will help you identify with and understand the user you're designing for. Personas make the design task at hand less complex, they will guide your ideation processes, and they will help you to achieve the goal of creating a good user experience for your target user group.