How do social logins work?
What is Social Login? Social Login is single sign-on for end users. Using existing login information from a social network provider like Facebook, Twitter, or Google, the user can sign into a third party website instead of creating a new account specifically for that website.
Do people use social login?
Given how many users indicate they prefer social login, giving people the option to register using their social account IDs rather than a registration form is more likely to increase user engagement.
How many people use social logins?
Gigya Survey: 88% Of U.S. Consumers Say They Have Used Social Logins.