Itqualityassurance
How do I create a call-to-action button?
To add a CTA button, start on your Page. Below your Page's cover photo, click Add a Button. You'll see a Preview section at the top that shows what your button would look like. Select a button to see how it will look.
How do you get people to click on a CTA?
Copy and microcopy. The text you use inside a CTA itself (the 'microcopy') should be clear and simple. You should use action words like “Try”, “Save”, “Start”, “Seize”, “Explore” - words that tempt people to click. It also helps to showcase social proof below your CTA button - something that highlights your successes.
