Itqualityassurance
- How effective are CTAs?
- Should primary CTA be on the left or right?
- What should be the size of CTA button?
How effective are CTAs?
Clickable CTA buttons specifically have been proven many times over to increase conversion rates significantly. One study found that adding a CTA button to their article templates increased conversions by 83%, and it boosted ecommerce conversions by 22%.
Should primary CTA be on the left or right?
Full page designs should have the primary button on the left side of the page. If the browser window is large, or you have to scroll down to fill out a form, it's best to have the primary button right below the last bit of content on the page.
What should be the size of CTA button?
Apple recommends that CTAs be at least 44 pixels by 44 pixels to be touchscreen-friendly. Microsoft recommends 34 pixels by 26 pixels, and goes further to note that there should be at least 8 pixels of space between elements. Be aware that there is a tipping point where the CTA becomes too big as well.
