Does infinite scroll hurt SEO?
Infinite scroll is challenging SEO-wise.
Because of website indexing. Google enables JavaScript to load only a part of the content of a given page – the rest of the content is loaded when the user scrolls down the page.
Should you use infinite scroll?
Infinite scrolling typically works best for situations where users will want to scroll through homogeneous items with no particular task or goal in mind — for example, entertainment, news, or social media.