Itqualityassurance
- What is notification grouping?
- How often should you send push notifications?
- What is a frequency of push?
What is notification grouping?
Automatic Notification Grouping
The notifications are intelligently analyzed and presented for optimal usage. Take the stock Messages app or a social messenger such as WhatsApp. With Automatic mode enabled, when you receive multiple messages from a contact, they are neatly grouped into a single stack.
How often should you send push notifications?
As a rule of thumb, do not send more than 3-5 notifications every week. Even then, make sure that the notifications have something relevant for the user. Understand how users would use your app in their daily lives and identify opportunities to enhance that experience using push messages.
What is a frequency of push?
With push, the optimal frequency for lifestyle brands falls between one and four messages per month, then falls off quickly above that level. Given that dynamic, companies in this space would probably do well to aim for the high end of that range and connect with their audiences about once a week via push.
