Gated Content Examples
- White paper. A great example of gated content is a white paper. ...
- Ebook. An ebook is another popular type of gated content. ...
- Templates. One of my favorite forms of gated content is the template. ...
- Webinar. With a webinar, you'll educate your audience to learn more about a topic.
- What is gated content?
- How do you find gated content?
- What is gated content in SEO?
- What is gated content marketing?
What is gated content?
Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user's name and email address or might demand more details, typically about their jobs and organizations.
How do you find gated content?
To access a gated resource, a reader will usually need to opt-into a form and give some type of personal information (such as email, social media account, phone number, etc). Gated content can be any type of content piece—from a blog post to a PDF resource, to white papers and ebooks, or even podcast episodes.
What is gated content in SEO?
Gated content can only be accessed by the public through a lead capture form. Typically, a website visitor will need to provide contact details and possibly answer a few questions (e.g. name, position, organization size, etc.). They will then be granted access.
What is gated content marketing?
What is Gated Content? Gated content is any media that's placed behind a lead capture form. In other words, a user must provide personal information in order to access the content — typically an email address, phone number, or answer to a low-friction question.