Gated content platform

1. What is a gated content?
2. What is gated content in SEO?
3. What is a gated site?
4. Does gated content still work?

What is a gated content?

Gated content is online materials, such as white papers, articles and videos, that require that users fill out a form before they can access them. The form may just ask for the user's name and email address or might demand more details, typically about their jobs and organizations.

What is gated content in SEO?

Gated content can only be accessed by the public through a lead capture form. Typically, a website visitor will need to provide contact details and possibly answer a few questions (e.g. name, position, organization size, etc.). They will then be granted access.

What is a gated site?

Gated content is any media that's placed behind a lead capture form. In other words, a user must provide personal information in order to access the content — typically an email address, phone number, or answer to a low-friction question.

Does gated content still work?

A simple gated content campaign might look something like this. Lately, more and more B2B marketers find this approach is no longer working. However, that doesn't mean gated content is no longer useful. It might just be time to rethink the customer journey and where the gated content should sit.