- Why should the customer do business with you?
- What will drive your customers to continue to do business with you?
Why should the customer do business with you?
In today's economy, it is not what we sell but HOW we sell it. People are doing business with you because they know, like and trust you, period. The relationship and the experience are what open more doors, close more sales and land you more deals.
What will drive your customers to continue to do business with you?
Keep the experience fresh and relevant. Give your customers a reason to shop with you again. Continue to hone and improve your offerings - and remember to articulate to existing customers what's new. Changes and updates are more reasons to interact with your client base.