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Goal-directed personas – It focuses on what would do a typical user with one product. Goal-oriented personas are based upon user research and lead to understand the workflow and process the users would prefer to use one product.
What are the 3 types of persona?
3 Persona Types: Lightweight, Qualitative, and Statistical.
What are goals in a persona?
Life goals describe a persona's long-term desires, motivations, and self-image attributes, which cause the persona to connect with a product. These goals form the focus for a product's overall design, strategy, and branding. For example: Live the good life.
What is goal-directed design process?
It puts users at the centre of the design process and places huge emphasis on understanding the needs and goals of those users and then translating those goals into tasks and activities and ultimately into a more usable end product.
