Google search console impressions

1. What are impressions on Google Search Console?
2. How are impressions calculated search console?
3. How many impressions is good on Google?
4. How does Google Analytics calculate total impressions?

What are impressions on Google Search Console?

Impressions: The number of times any URL from your site appeared in search results viewed by a user, not including paid Google Ads search impressions. Clicks: The number of clicks on your website URLs from a Google Search results page, not including clicks on paid Google Ads search results.

How are impressions calculated search console?

An impression is counted only once per host page URL, so if a user scrolls away and returns, or expands a thumbnail into a large image, it is counted as a single impression. Only a single impression is recorded per URL; if a query shows multiple different images from the same page, only one impression is recorded.

How many impressions is good on Google?

According to Google, the average click-through rate of ads on the search network is 2%. This means that, for every 100 impressions of that ad, two users clicked on it. This benchmark means that any ad with a CTR higher than 2% can be considered above-average.

How does Google Analytics calculate total impressions?

To see impressions and clicks in Google Analytics, you have to go to the Behavior tab. You will see an overview of these metrics under the Events tab. Here you will see ad impressions and clicks given in a certain time frame.