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What is a graphic design brief?
Essentially, a graphic design brief is a document that captures the vision for a creative project and outlines the client's expectations for the end result.
What is a design brief example?
A design brief is a project management document outlining the specifics of a design project. There's no standard of what to include, but some common points are the design project overview and scope, timelines, target audience information, and budget.
Who can fill out a creative brief?
But in a larger organization, that could be one of several people. A creative brief could be written by the creative director, designer, project manager, strategist, planner, producer or account executive. Whoever has the most client and project knowledge is the best person to write the brief.
